• Conversion Rate Optimization (CRO) Strategist

    Location US-TN-Nashville
    Job ID
    2018-24045
    Job Family
    Marketing
  • Overview

    Work with LifeWay (www.lifeway.jobs)

     

    LifeWay is the world’s largest provider of Christian resources, and one of 2017 Forbes Best Midsize Employers.  Located in the heart of Nashville, Tennessee, our headquarters team leads, produces, and delivers biblical solutions to fulfill the mission and vision of LifeWay's ministry.

     

    LifeWay's Marketing Department is seeking a Conversion Optimization Strategist.  In this position, you'll play a key role in driving revenue growth across LifeWay digital properties through testing for, proposing, and executing optimizations which improve digital conversion rates.

    Responsibilities

    • Conceptualize, develop, and execute measureable and actionable onsite optimization tests (A\Bn, MVT, Automated Personalization) across digital properties to increase conversion rates and drive revenue
    • Manage end-to-end optimization testing processes, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations
    • Analyze test results and propose appropriate optimizations to achieve revenue goals
    • Partner with ministry leaders, marketing strategists and UX partners to develop and implement a testing roadmap to drive growth
    • Champion a conversion optimization testing culture that embraces continuous digital optimization with a client-first focus

    Qualifications

    • 3-5 years of experience leading digital initiatives with a focus on onsite optimization testing, preferably in e-commerce channels
    • Expert knowledge of conversion optimization concepts and best practices for responsive web, mobile apps and digital marketing campaigns
    • Demonstrated experience with A\Bn and multivariate testing tools; Adobe Target preferred
    • Working knowledge of front-end code (HTML, CSS, JavaScript) to fluidly converse with designers, developers and UX partners

    Preferred Skills & Experience

    • Hands-on experience with Adobe Target, Adobe Analytics and Adobe Dynamic Tag Manager
    • Experience integrating Adobe products with other systems in an enterprise environment
    • Previous hands-on experience with web design and front-end development

    Minimum Education Required

    Bachelors degree in Business or Computer Science or equivalent education and related training

    MBA / MS Preferred

     

     

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