• Search Engine Optimization Strategist

    Location US-TN-Nashville
    Job ID
    2018-24068
    Job Family
    Marketing
  • Overview

    Work with LifeWay (www.lifeway.jobs)

     

    LifeWay is the world’s largest provider of Christian resources, and one of 2017 Forbes Best Midsize Employers.  Located in the heart of Nashville, Tennessee, our headquarters team leads, produces, and delivers biblical solutions to fulfill the mission and vision of LifeWay's ministry.

     

    LifeWay's Marketing Department is seeking a Search Engine Optimization (SEO) Strategist.  In this position, you'll drive traffic to LifeWay digital properties by executing robust SEO strategies, collaborating with leaders and brand owners across the organization.  The ideal candidate will be strong in web analytics & technical implementation, with a demonstrated ability to communicate cross functionally to serve internal clients.

    Responsibilities

    • Build and execute strategies that include a custom mix of content, link building, onsite search engine optimizations, and local/mobile optimization tactics across all LifeWay owned web properties to drive organic search traffic
    • Perform keyword research, keyword to page mapping, website performance analysis, gap analysis, competitor analysis, content and technical SEO audits
    • Partner with business leaders and marketing strategists to develop and deliver on a search optimization roadmap for major LifeWay owned brands
    • Stay up-to-date on SEO trends and translate these findings to business leaders and the internal Digital Marketing team

    Qualifications

    • 3 or more years of experience leading both onsite and offset SEO initiatives, preferably for an e-commerce channel
    • Deep understanding of web analytics and experience with Adobe Analytics and Google Search Console
    • Ability to perform SEO tasks, from keyword research and data analysis to content optimization and technical implementation (XML sitemaps, Robots.txt, Redirects)
    • Proficient in SEO platforms and tools such as SEMrush, Majestic, Ahref, Screaming Frog, Moz, Linkdex, Conductor Searchlight and/or Brightedge preferred
    • SEO experience supporting a B2C ecommerce platform preferred

    Minimum Education Required

    • Bachelors degree in Business, Marketing, Computer Science, or equivalent education and related training
    • MBA / MS preferred

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