• Marketing Specialist

    Location US-TN-Nashville
    Job ID
    2018-24220
    Job Family
    Marketing
  • Overview

    Work with LifeWay (www.lifeway.jobs)

     

    LifeWay is the world’s largest provider of Christian resources, and one of 2017 Forbes Best Midsize Employers.  Located in the heart of Nashville, Tennessee, our headquarters team leads, produces, and delivers biblical solutions to fulfill the mission and vision of LifeWay's ministry.

     

    LifeWay's Bible Publishing area is seeking a Marketing Specialist.  In this role, you'll support the Bible marketing team with an emphasis in digital marketing and other key marketing projects and operations.

    Responsibilities

    • Bible Marketing (Online/Digital) - Manage a wide array of digital marketing projejcts across various digital properties, including email marketing, social media, and mobile apps.  Collaborate with internal teams & external agencies to craft and execute effective marketing strategies
    • Bible Marketing Support (General) - Work closely with the Bible Brand Manager, Marketing Strategist, and internal & external teams to support and accomplish marketing objectives, including project coordination in LifeWay's internal project management platform, active participation in Bible meetings, customer engagement, managing Paid Media, and more
    • Conferences & Events - Support promotional planning and execution at conferences and events; Includes travel to select events to represent LifeWay and/or Holman Bibles
    • Data & Asset Management - Secure product images with photographers and work closely with the Administrative Assistant to ensure consistent uploading of product images, inputting data into marketing templates, and maintaining the master archive of creative assets
    • Miscellaneous Support - Serve as liaison for the Bible Team with the Procurement department and other departments as needed.  Support additional projects and tasks as assigned

    Qualifications

    • 2-4 years of relevant experience
    • Strong marketing knowledge, including digital marketing
    • Ability to assess and prioritize overlapping requests; Strong decision-making skills to support and execute projects & tasks
    • Proven ability to build strong internal and external relationships to strengthen collaboration and lay the groundwork for new endeavors
    • Knowledge of Bible resources preferred
    • Experience with WordPress, HTML, InDesign, Litmus preferred, but not required

    Minimum Education Required

    Bachelor's Degree in Marketing, Business, Digital Technology, or related

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