• Marketing Strategist

    Location US-TN-Nashville
    Job ID
    2018-24226
    Job Family
    Marketing
  • Overview

    Work with LifeWay
    www.lifeway.jobs

     

    Located in the heart of Nashville, Tennessee, our headquarters team leads, produces, and delivers biblical solutions to fulfill the mission and vision of LifeWay.

     

    LifeWay's Groups Ministry Marketing team is seeking a Marketing Strategist.  The selected candidate will lead the development of marketing strategy for assigned brands, achieving business and revenue goals.  

    Responsibilities

    • Develop marketing strategy to achieve objectives for assigned brands using all relevant, available marketing disciplines; Identify and understand customer segmentation, business needs, and critical objectives for assigned brands
    • Research customer trends and new products to identify merchandise for retail procurement; In partnership with the merchandising area, decide product location and placement for Groups category products; Perform ongoing tracking, reporting, and analyzing for retail sales
    • Lead campaign development and creative briefs to prepare the marketing for campaign implementation; Proof campaign elements for adherence to campaign concept and over-arching brand message and goals
    • Initiate campaign concept development process and guide a team through review and approval process with the Marketing Manager to reach a final approved campaign concept

    Qualifications

    • At least 1 year of relevant experience, including marketing for an agency or in a corporate environment, project management, or team leadership
    • Proven skills in marketing strategy & multi-discipline marketing
    • Strong communication skills, including presentations
    • Team leadership skills (indirect)

    Travel may be required

    Minimum Education Required

    Bachelor's Degree in Marketing, Business, or related

     

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