• Marketing Strategist & Brand Manager

    Location US-TN-Nashville
    Job ID
    2018-24246
    Job Family
    Marketing
  • Overview

    Work with LifeWay
    www.lifeway.jobs


     


    Located in the heart of Nashville, Tennessee, our headquarters team leads, produces, and delivers biblical solutions to fulfill the mission and vision of LifeWay.


     


    The Marketing Strategist & Brand Manager will lead cross-functionally to develop short and long term marketing strategies for Explore the Bible, LifeWay's curriculum brand driven by an expository or book-by-book study philosophy, with the objective of growing the number of churches served and the depth to which we serve them.

    Responsibilities


    • Develop and execute annual marketing strategy to achieve fiscal year objectives, using relevant disciplines including: social media, advertising, content, event/tradeshow, direct response, website, strategic partnerships, customer and prospect list management

    • Build customer networks and brand representation at marketing events 

    • Along with a cross-functional brand leadership team, maintain a long term (3 year) brand development view, including setting milestones, brand growth indicators and objectives, mapping critical steps, and identifying customer research needs

    • Work with a creative team to define and implement consistent brand standards for product and marketing, including identifying needs for updates and refreshes

    • Lead cross-functionally in implementing the brand's annual growth plan, including ensuring vital teams are briefed and resourced accordingly to participate.  Cross-functional teams may include: age-level marketing, Training, Customer Service, LifeWay.com staff and Church Partners.  

    • Develop (and maintain) concise-yet-clear brand, campaign and creative briefs to precisely focus creative teams designing brand communications and assets

    • Review and proof all marketing actions created for brand

    Qualifications


    • 6 years of relevant experience

    • Proven ability to develop growth strategies

    • Strong skills in customer interaction and presentations

    • Proven multi-discipline marketing skill set, including social media, advertising, and email marketing

    • Project Management experience

    • Abilty to lead cross-functional teams

    • Experience on a church staff (Pastor or ministry leader) strongly preferred


    Minimum Education Required


    Master's degree from a Seminary, or in Business Administration, Communications, Marketing, or related


     


    This position requires active membership in a Southern Baptist Church.

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