• Data Specialist | Consumer Analytics & Insights

    Location US-TN-Nashville
    Job ID
    Job Family
  • Overview

    LifeWay is one of the world’s largest providers of Christian resources. Voted one of 2018 Forbes' Best Midsize Employers and Best Midsize Employers for Women, the campus is located in the heart of Nashville, Tennessee. Our headquarters team leads, produces, and delivers biblical solutions to fulfill the mission and vision of LifeWay's ministry. 



    The Data Specialist | Consumer Analytics & Insights engages with marketing strategists to provide segmented consumer information in support of LifeWay's emerging ministry initiatives.


    • Leverage LifeWay's analytical tools to excavate extensive customer data sets
    • Write scripts for analytical tools to generate reporting data
    • Prepare segmented lists based on insights for the Marketing team
    • Prepare targeted consumer results for appropriate print and digital venues
    • Provide timely analysis of campaign effectiveness
    • Collaborate with marketing strategists to identify and refine insights to maintain a high level customer retention


    • Bachelor's degree in Statistics, Data Science, Data Analytics, Market Research
    • 2-4 years experience in similar roles
    • Expertise in data mining
    • Experience in Omni-channel marketing analytics
    • Data analysis using SAS, MicroStrategy, SQL or similar business intelligence software
    • Advanced skills in Excel, Google Suite and similar business oriented programs


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