Director, Digital Commerce

Location US-TN-Nashville
Job ID
Job Family
Information Technology


We are looking for an innovative Director of Digital Commerce and Content Delivery Platforms to join our IT team! 


The global church is quickly moving towards more digital ministry solutions. Lifeway is hitting the gas pedal and creating more cutting edge, trustworthy experiences for churches. Our Director of Digital Commerce and Content Delivery Platforms will help lead us into this new season. This individual will manage the process to define and execute the Digital Commerce Strategy and Roadmap to ensure a consistent, frictionless customer experience.


This new, hands-on technical leadership position for Lifeway will help shape our segmented customer journeys and user experience. This individual will partner internally to identify, develop, and execute the overall interactive experience and help build and enhance the digital platform for customers and prospects. This individual will ensure that all new functionality and releases are effectively communicated to customers so that customers are aware of new features. By leading and directing the platform owners and UX team, this individual will partner internally to identify, develop, and execute the overall interactive experience for, church ordering, on demand and live streaming video,, Lifeway Women web and mobile applications, Ministry Grid, and more!


Do you have a heart for equipping the local church? Do you have a passion for supporting the IT team responsible for building and enhancing the digital platform for customers? Are you skilled at strategic planning across all digital sales channels and products? Apply today to explore if this is where God is calling you to use your skills next! 


  • Work with executives, ministry area leaders, customer advisory boards, marketing, UX experts, and technical product owners to craft a strategic multi-year, consolidated roadmap for all digital commerce that outlines key functional and technological capabilities to define the digital commerce strategy
  • Lead the cross-functional teams to execute the strategy and deliver a frictionless customer experience, maximize customer lifetime value, and improve conversion, engagement and retention
  • Develop, coach and mentor technical product owners and digital team members embedded within ministry areas; translate the strategy into measurable objectives (KPIs) for technical product owners
  • Implement ongoing single and multivariate analysis, site analytics including trend analysis, site and marketing KPIs, exception reporting, and site QA
  • Manage and make ongoing improvements to site operations including UX optimization and managing product and non-product content
  • Collaborate with ministry areas, sales, service and channels leaders to develop delivery roadmaps for websites and eCommerce programs across all our brands
  • Manage system integrators, internal teams and other partners and develop release schedules that deliver net new sites and ongoing enhancements in design, functionality and infrastructure; ensure awareness of all new functionality and releases by effectively communicating to customers
  • Work closely with business stakeholders to ensure alignment of deliverables and value based outcomes
  • Identify and implement innovative solutions to present and future customer needs; this includes deriving requirements from customer interactions
  • Collaborate with marketing and ministry areas on content strategies and calendars to drive optimization of outcomes
  • Develop testing/optimization strategy to continually enhance the user experience and optimize site performance
  • Drive site personalization and segmentation strategy to create a relevant, value-added, personal and engaging customer experience
  • Lead SEO efforts to increase site visits, leads, and conversions; work closely with marketing teams on digital marketing initiatives including SEM, retargeting, social media, and email retention programs to enhance lead generation
  • Maintain compliance (PCI; ADA; CCPA; etc.). Responsible for protecting customer information by maintaining a solid and secure website
  • Responsible for disaster recovery and business continuity of all digital sales channels and digital products


  • Bachelor’s of Business Administration Degree with a marketing or technical/business background; Master’s degree preferred
  • 12+ years of progressive leadership responsibility in IT, Marketing or Digital functional areas
  • 7+ years of progressive experience with customer experience programs and eCommerce delivery including developing and executing on eCommerce roadmaps (including consolidation & rationalization of existing platforms)
  • 7+ years working with Adobe platform, Content Management Systems, and supporting enablers (Adobe Experience Manager, Aquia, Drupal, Coveyo, Transperfect, Marketo)
  • Direct to church marketing and sales experience in the digital space preferred
  • Experience with full lifecycle eCommerce implementations including CMS and headless Commerce
  • Strong experience integrating enterprise platforms such as ERP, PIM, and CRM, using APIs to deliver a seamless customer journey
  • Experience in Agile/Scrum software development
  • Experience working with SaaS and other cloud software/technologies
  • Leveraged data as an asset and driving business value realization (KPIs)
  • Demonstrated strong analytical abilities along with good decision-making and problem solving skills
  • Demonstrated collaboration in all interactions with team members by demonstrating servant leadership and humility


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed