Senior Manager, Digital Marketing | Remote

Lifeway Marketing is growing! We are seeking the Senior Manager, Digital Marketing - Remote. The Senior Manager will lead all of Lifeway’s omni-channel efforts around our digital marketing channels including paid media, organic social, and marketing automation. They will be responsible for establishing the vision, strategic planning and execution within each channel. This manager will also have budget responsibility for all paid media efforts and oversee a team of channel managers and strategists.  
  
This role will take a lead in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid media, organic social and email initiatives. You’ll work with internal teams and agency partners to effectively and efficiently drive online conversions and lead generation efforts. This role will be skilled in SA 360, Google Ads, Microsoft Ads, Meta, and other biddable media platforms along with Salesforce. 
  
The Senior Manager is also responsible for weekly, monthly, and annual reporting on all marketing channel performance. They must be skilled in synthesizing data and findings into executive-level presentations with actionable recommendations.  
 
The ideal candidate will have proven professional experience and success in managing multiple digital channels and driving awareness and conversions through organic strategies. Lifeway is hybrid of B2C and B2B customers so dual expertise and experience in both ecommerce and lead generation, delivering quality B2B prospects at high volume is critical. 

Why Lifeway? 

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote 

• Leads in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid media, organic social and email initiatives
• Collaborates with internal teams and agency partners to effectively and efficiently drive online conversions and lead generation efforts
• Responsible for weekly, monthly, and annual reporting on all marketing channel performance 
• Creates and executes comprehensive paid, organic channel and marketing automation strategies for creating a holistic campaign experience
• Assures strategy is focused on serving churches, increasing revenue, retention rates, and LTV, generating leads, achieving low CPAs/ROAS 
• Manages agency to ensure proper execution of paid media campaigns 
• Manages email and SMS workflow, tasks and calendars in order to deliver campaigns on-time
• Develop and manage Lifeway’s rewards and loyalty program
• Oversee the template library, ensure email best practices, mobile responsiveness and rendering across all clients and devices
• Defines digital marketing channel success metrics throughout the funnel
• Develops and manages high-quality reporting, and communicate performance and insights 
• Manages the digital marketing team channel strategists overseeing their day-to-day responsibilities and growing them as individuals
• Work with the brand and ministry teams on creative, messaging and priorities
• 10-15% travel, sometimes overnight

Education

Bachelor's degree in Marketing, Online Commerce, Business, or related fields of study

Experience Required

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• 7+ years of expert level experience managing various paid and organic omnichannel campaigns either client or agency side.   
• 3+ years of people management experience 
• P&L responsibility for multi-million dollar ad spend 
• Critical entrepreneurial mindset and skills, proven ability to integrate with Sales / Operations teams 
• Active, hands-on experience building campaigns directly in paid media platforms such as Google and Meta
• Demonstratable acumen in building email, SMS and push campaigns and user journeys in Salesforce Marketing Cloud and Attentive 
• Experience in marketing automation, defining audience segmentation, and web analytics  
• Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms 
• Knowledge of email regulations including CAN-SPAM, GDPR, TCPA and CASL 
• Planning and executional skills - planning, writing briefs, segmentation, campaign setup, QA, A/B testing, reporting.  
• Demonstrated analytical and problem-solving skills; has leveraged data to drive decisions and turned results into actionable learnings.  
• History managing multi-layered projects across various cross-functional teams, hitting milestones and achieving KPIs.  
• Knowledge of current and future trends in digital marketing and communications platforms and applications 

Member and/or actively involved in an evangelical Christian church

Experience Preferred

• Dual experience in both ecommerce and lead generation
• Knowledge of HTML coding is preferred; JavaScript, CSS, SQL, or alternative secondary coding knowledge 
• SMS Strategy 
• Building and implementing loyalty programs