Marketing Strategist, B&H Academic | Remote

Lifeway is hiring a Marketing Strategist to support our B&H Academic team! In this role, you'll  lead the design and execution of marketing strategy, with special attention to book launches, catalog development, cover design, conference planning and representation. 

The B&H Academic Publising team creates theology textbooks used by universities and seminaries across the country. Want to learn more about B&H Academic? Click here.

Why Lifeway?

This is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values.

While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote 

As a Marketing Strategist for B&H Academic you will: 

• Develop and implement strategic marketing plans and tactics for academic titles according to established marketing templates and in specific ways applicable to each book. 
  • Develop creative and strategic plans with marketing teammates for new promotional endeavors for print and digital resources.
  • Assist in evaluating the effectiveness of marketing strategies and plans, including return on investment (ROI) measures.
  • Presents products to sales teams, and navigates product representation on Lifeway.com, Amazon.com and Christian Book.
  • Seeks and executes ad buys and publicity for both print and digital platforms in order to promote products and increase brand awareness. Facilitates contracts, insertion orders, and invoices as necessary.
• Manage and execute the B&H Academic annual catalog process, as well as the Academic presence in the trade cycle catalogs. 
• Manage the cover design process for B&H Academic
  • Facilitate regular cover design meetings with relevant staff to conceptualize design briefs.
  • Communicate design briefs to the art director
  • Act as liaison between authors and designers, bringing together the timely completion of cover designs.
• Lead the logistical planning, exhibit setup, and procurement of resources for off-site conferences and events. Represent B&H Academic at organizational, academic and theological conferences, campuses and events.
• Act as contact person for B&H Academic authors to communicate marketing strategy and develop (or vet) marketing ideas according to their platforms, including but not limited to author interviews, publicity management, and author care. 
• Develop digital concepts aligned with B&H Academic marketing strategy for publicity and advertising platforms, bhacademic.com, and other sales platforms. 
  • Manage the day-to-day upkeep of bhacademic.com, including publication of resources and any updates or specialty landing pages.
  • Set up sales, coupon codes, and landing pages with Lifeway.com as necessary.
  • Create and distribute various assets for online promotion, including product photography, “Look Inside” PDFs, and graphic design suites.
• Participate in pub boards, cover design meetings, and other conversations related to acquisitions, product design, and positioning. Provide recommendations to departmental leaders based on insight, industry knowledge and trends
• Oversee the work of outside contract workers who are involved in marketing efforts such as web, design, photography & social media. Work with designers and media team in-house to develop advertising and promotional assets. 
• Develop and manage B&H Academic marketing finances, determining cost and budget parameters across all marketing initiatives. 

• Live out Lifeway’s mission and values, showing deep commitment to Kingdom work 
• Bachelors degree in marketing, theology or similar 
  • Masters-level seminary degree strongly preferred
• 1 year marketing experience in an agency, corporate or academic environment
• Experience maintaining social media, blogs or other digital media platforms
• Strong written and verbal communication, as well as high levels of relationship building skills
• Experience managing multiple priorities and deadlines
• Able to travel occasionally to team gatherings, conferences/events or to universities and seminaries