Global Marketing Specialist

Lifeway is seeking a passionate and bilingual Global Marketing Specialist to help drive ministry impact across Spanish-speaking audiences. In this role, you’ll lead strategic marketing projects, develop compelling content, and ensure culturally relevant messaging across multiple platforms. You’ll collaborate cross-functionally to create marketing campaigns, conference materials, and digital assets that support revenue growth and audience engagement. The ideal candidate is fluent in Spanish and English, highly organized, creative, and passionate about serving the global Church.

Why Lifeway? 

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote 

• Leads and executes assigned marketing projects for the Spanish resource area to drive revenue and market share growth.
• Conducts in-depth research, analysis, and reporting on marketing data, competitive intelligence, market trends, secondary research, and customer insights to inform marketing strategies.
• Develops and optimizes marketing collateral, including sales presentations, social media content, conference materials, catalogs, and author acquisition assets, ensuring alignment with brand and audience needs.
• Creates strategic recommendations and actionable marketing plans based on data insights to improve engagement and performance.
• Designs and oversees research initiatives such as surveys, questionnaire development, report structuring, and focus group analysis to enhance understanding of the Spanish-speaking market.
• Collaborates cross-functionally with internal teams, authors, and external partners to ensure consistent messaging and execution across all marketing channels.
• Ensures all content and messaging are culturally relevant and linguistically accurate for Spanish-speaking audiences.

Education

• Bachelor’s degree, required
• Master’s degree, preferred
• Doctorate in a related field, not required

• 2-3 years marketing and project management experience
• Understanding and experience in process management in ministry

Actively involved in an evangelical Christian church

Required Knowledge, Skills, and Other Abilities:

• Fully bilingual and fluent in Spanish
• Strong, professional, and courteous written and oral communication skills (in both English and Spanish)
• Ability to learn quickly, work under pressure, multi-task and meet deadlines
• Outstanding customer service skills
• Excellent problem-solving capability
• Good listening skills
• Strong computer skills (Adobe Suite, Microsoft Suite)
• Professional, self-motivated, team player
• Operates with a high level of integrity and passion to serve others

Skills, Knowledge & Experiences, preferred

•  Some Publishing Experience