Manager, Marketing Operations

Lifeway is seeking a Manager, Marketing Operations who will serve as the engine behind operational excellence and data-driven decision-making for our Marketing team. This role will create and optimize processes, manage operational efficiencies, and deliver critical technical and analytical support. As an internal consultant and analytics partner, you will drive measurable, repeatable go-to-market programs that produce qualified leads/accounts and impact revenue. You will oversee marketing operations support, lead KPI and campaign performance reporting, and build scalable processes that intersect with key systems like Salesforce, GA4, Adobe Analytics, and others.

Why Lifeway? 

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.

#LI-Remote 

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Provides internal consultative support to the marketing team on processes, analytics, and performance reporting.
• Leads monthly, quarterly, and annual reporting on marketing effectiveness including campaign performance, revenue impact, and KPIs.
• Manages marketing data tracking processes using Salesforce, GA4, Adobe Analytics, and other tools.
• Collaborates with cross-functional teams including IT, Finance, Product, and other marketing leaders.
• Builds and maintains dashboards, scorecards, and performance insights tools.
• Occasional travels, including overnight

Education

Bachelor's degree, Marketing, Business Management, Statistics, Computer Science, or similar, required

Masters degree, preferred

Advanced graduate degree (PhD, etc.) not required

Skills, Knowledge, & Experiences, required

• 5+ years leading a marketing or sales operations team
• 5+ years of analytical experience, including advanced Excel and data analysis
• 5+ years with reporting and visualization tools (e.g. Power BI, Tableau)
• 3+ years working with GA4, Salesforce Marketing Cloud, Adobe Analytics, or similar tools
• Experience working in a matrixed environment
• Advanced data storytelling and business intelligence software skills
• Strong communication, collaboration, and leadership capabilities

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred 

• Salesforce reporting expertise
• Marketing attribution modeling and spend optimization experience
• Project management certification or formal training