Marketing Operations Specialist

Lifeway is seeking a Marketing Support Specialist to provide oversight and execution support for marketing campaigns within Salesforce Marketing Cloud. This role collaborates with marketing, sales, analytics, and IT teams to align go-to-market efforts, ensuring accurate targeting, insightful analysis, and compliance with key regulations. The Marketing Support Specialist will help design and execute data-driven campaigns, manage segmentation and data quality, and contribute to Lifeway’s mission of serving the church. 

Why Lifeway? 

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.

#LI-Remote 

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Partner with marketing strategists, sales, analytics, and IT to design and execute data-driven campaigns. 
• Serve as a Salesforce Marketing Cloud power user: manage journeys, forms, configuration, and deployment. 
• Support A/B testing, send-time optimization, and campaign performance improvements. 
• Manage subscriber data, audience segmentation, and list hygiene. 
• Oversee marketing tools and ensure Salesforce integration. 
• Provide training and establish governance standards for campaign operations. 
• Build dashboards, track KPIs, and deliver post-campaign analysis. 

   

Education

Bachelor's degree in Marketing, Information Technology, or related field,- required

Masters degree- not required

Advanced graduate degree (PhD, etc.) - not required

Skills, Knowledge, & Experiences, required

• 2+ years in a B2B marketing environment supporting digital campaigns. 
• 1+ years with Google Analytics 4. 
• 1+ years with Salesforce Marketing Cloud, including Journey creation and configuration. 
• Technical aptitude for workflow-driven software and databases. 
• Proficiency in Microsoft Excel and SQL. 
• Working knowledge of HTML/CSS; familiarity with JavaScript and Python. 
• Strong project management skills. 
• Knowledge of CAN-SPAM, GDPR, and CCPA compliance. 

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred 

• Advanced Salesforce Marketing Cloud experience. 

• Salesforce certifications (e.g., Marketing Cloud Email Specialist, Consultant). 

• BI tool proficiency (Tableau, Power BI). 

• Proven success in supporting and developing marketing strategies and campaigns.